Marketing Strategist
Job Summary
The Marketing Strategist will plan, execute, and manage end-to-end influencer campaigns across platforms like TikTok, YouTube, and Instagram. The ideal candidate will recruit and maintain relationships with influencers, track performance metrics, and collaborate with internal teams. This role requires strong communication skills and 1–2 years of relevant experience in managing KOLs or celebrities.
Responsibilities
- Plan and run influencer campaigns from start to finish
- Recruit, manage, and maintain relationships with influencers
- Oversee content collaborations across TikTok, YouTube, Instagram
- Track and report campaign performance (ROI, engagement, reach)
Required Skills
- Bachelor’s degree in Marketing, PR, Journalism, or related field
- 1–2 years of experience managing influencers/KOLs or celebrities
- Strong knowledge of influencer strategies and consumer/tech marketing
- Excellent communication and negotiation skills
Job Details
Responsibilities
Plan and run influencer campaigns from start to finish
Recruit, manage, and maintain relationships with influencers (micro to celebrity)
Oversee content collaborations across TikTok, YouTube, Instagram, etc.
Track and report campaign performance (ROI, engagement, reach)
Coordinate with internal teams and external partners
Stay updated on influencer marketing and social media trends
Qualifications
Bachelor’s degree in Marketing, PR, Journalism, or related field
1–2 years of experience managing influencers/KOLs or celebrities
Strong knowledge of influencer strategies and consumer/tech marketing
Excellent communication and negotiation skills
Able to handle both big-picture strategy and daily tasks
Organized, deadline-driven, and adaptable in fast-paced environments