Marketing Strategist

Key Responsibilities - Strategy Development: Create, plan, and execute integrated restaurant marketing campaigns and promotional strategies (e.g., seasonal tasting menus, holiday feasts, dimsum festivals, loyalty reward programs, and local partnerships) to meet guest acquisition and revenue targets. - Campaign & Event Management: Own the end-to-end process for restaurant promotions and special events—from planning the calendar and budgeting to coordinating with the kitchen, service staff, and suppliers to ensure flawless execution. - Analysis & Optimization: Track, measure, and report on campaign performance using restaurant-specific KPIs (cover count, average bill value, promo redemption rates, social media engagement). Use insights to refine future offers for maximum impact. - Market & Competitor Research: Monitor local dining trends, competitor menus and promotions, and customer feedback to identify new opportunities for events and menu-based promotions. - Cross-functional Collaboration: Work closely with the kitchen team, floor managers, and digital/social media teams to ensure all promotions are communicated accurately and executed seamlessly both online and in-house. - Budget Management: Assist in managing the promotions budget, ensuring cost-effective spending on marketing materials, special ingredients, and event setups. Qualifications & Experience Required: - A recent graduate with a degree in Marketing, Business, Communications, Hospitality, or a related field OR 1-2 years of relevant experience (restaurant, F&B, or retail promotions experience is a strong plus). - A creative and strategic mindset—you love solving the puzzle of “how do we get more guests through the door?” - Comfort with data and analytics; curious to learn what drives customer behavior in a restaurant setting. - Excellent written and verbal communication skills. - A proactive, “can-do” attitude and eagerness to learn in a dynamic restaurant environment. - Basic understanding of marketing channels, especially social media (Facebook, Instagram) and email marketing as used in the F&B industry. - Fresh graduates are welcome Preferred (Bonus Points): - Experience in the food & beverage, hospitality, or retail industry. - Familiarity with local food trends and the Binondo/Manila dining scene. - Knowledge of basic design tools (Canva) or social media scheduling. - A genuine passion for food and creating memorable dining experiences.