AI Marketing Executive

### Key Responsibilities 1. AI-Driven Marketing Execution - Execute marketing campaigns using AI-assisted tools for content creation, optimisation, and performance analysis. - Apply AI to generate and test multiple content variations. - Improve targeting, messaging, and campaign effectiveness. - Analyse campaign data and recommend improvements. - Keep up to date with emerging AI marketing tools and propose practical applications. 2. Digital Marketing Campaigns - Execute and optimise digital marketing campaigns across social media platforms (including Tik Tok), search (SEO / SEM), email marketing, and display/retargeting channels. - Monitor campaign performance and optimise for key metrics such as reach, engagement, cost per lead, and conversion rates. 3. Content Creation & Management - Create marketing content using AI tools, including short-form videos, static creatives, captions, marketing copy, hooks, and calls-to-action. - Ensure all content aligns with brand guidelines and messaging standards. - Support content distribution across relevant digital platforms. 4. Social Media & Community Engagement - Manage and execute social media calendars using AI-assisted scheduling tools. - Grow audience engagement and follower base. - Support marketing activities related to events, workshops, and programmes. 5. Lead Generation & Funnel Support - Support lead generation initiatives for training programmes, events, and partnerships. - Assist in optimising marketing funnels using AI and data insights. - Work with internal stakeholders to improve lead quality and conversion outcomes. 6. Website & Marketing Asset Support - Support basic website content updates and landing page optimisation. - Maintain accuracy and relevance of marketing materials. - Coordinate with external vendors or developers where required. 7. Reporting & Market Monitoring - Track marketing KPIs and prepare basic performance reports. - Use AI and analytics tools to derive actionable insights. - Monitor competitor activity and industry trends. ### Job Requirements Experience - Minimum 1 year of relevant marketing experience, preferably in digital marketing. - Experience in education, training, professional services, or recruitment is an advantage. AI Skills (Mandatory) - Demonstrated hands-on use of AI tools in marketing, including generative AI for content creation, AI-assisted design or video tools, and AI-powered analytics, automation, or workflow tools. - Applicants without practical AI marketing experience will not be considered. Skills & Competencies - Strong understanding of digital marketing fundamentals. - Analytical and data-driven mindset. - Good organisational and time management skills. - Creative with attention to detail. - Able to work independently and collaboratively in a fast-paced environment. Technical Skills - Familiarity with social media and advertising platforms, email marketing tools, web and marketing analytics tools (e.g., Google Analytics or equivalent), and AI-powered marketing platforms. - Basic proficiency in design tools (e.g., Adobe Creative Suite or AI alternatives) is an advantage. Education - Minimum Diploma in any field. Diploma or Degree in Marketing, Business, Communications, or related disciplines preferred.