PR Influencer Marketing Associate

Key Responsibilities Influencer & PR Management - Identify and connect with influencers, artists, and key personalities (nano, micro, macro, and niche). - Develop and execute PR campaign plans for all items, collections, new releases, and seasonal launches. - Oversee the entire campaign process — from ideation and influencer pooling to coordination, shipment, delivery, and progress tracking. - Lead the concept creation, execution, and monitoring of PR packages. - Maintain and regularly update the influencer database, ensuring accurate tracking of performance, ROI, reach, and engagement. Community Development - Scout, identify, and engage with new communities relevant to the Mom & Baby category. - Build and nurture long-term relationships with niche groups and community partners. - Represent the brand at events, community gatherings, and collaborations to strengthen presence and visibility. Brand Activation - Collaborate closely with the Marketing and Content teams to align PR efforts with ongoing campaigns. - Propose and help execute collaborations, partnerships, or events that elevate brand awareness and engagement. Affiliates Management - Learn and apply the fundamentals of TikTok Affiliate Marketing, including product seeding, collaboration outreach, and performance tracking. - Manage the acceptance of free samples, coordination of target collaborations, and basic data analytics to support brand campaigns. Qualifications & Skills - Bachelor’s degree in Business, Marketing, or a related field. - Proven experience in PR, influencer marketing, or community management. - Strong network within the Mom and Baby niche is highly preferred. - Excellent communication and interpersonal skills — persuasive, relationship-oriented, and professional. - Highly proactive, creative, and organized with strong attention to detail. - Proficient in tracking tools (e.g., Google Sheets) and familiar with social media analytics. Personality Fit - Proactive: Takes initiative, anticipates needs, and leads projects with fresh ideas. - Collaborative: Works well across teams and values input from others. - Results-Driven: Focused on achieving measurable impact through creativity and execution.