Marketing Associate PR
Job Summary
The Marketing Associate (PR) will be responsible for conducting market research, media buying, and creating content for various platforms. The role involves managing PR activities, coordinating events, and maintaining communication with media partners. You will also assist in executing marketing strategies and ensuring daily operational tasks are completed efficiently.
Responsibilities
- Conduct market research and identify target markets
- Manage media buying across multiple channels
- Create content for PR, social media, and marketing
- Coordinate events and PR-related media coverage
- Monitor social media and internal communications
Required Skills
- Bachelor's degree in Marketing/PR/Advertising
- Strong copywriting skills
- Ability to perform fieldwork
- Project management and coordination skills
- Fresh graduates are welcome
Job Details
RESPONSIBILITIES:
- Conducts market research and identifies companies within target markets.
- Handles media buying for newspaper, TV, radio, and sports placements.
- Writes copy for collaterals, press releases, social media posts, email blasts, and SMS blasts.
- Drafts letters and prepares marketing statistics.
- Maintains organized print, electronic, and digital files.
- Assists during ingress, event proper, and egress for company events.
- Coordinates event-related press releases and media coverage.
- Contributes to project plans and event checklists.
- Coordinates with media companies for coverage and on-ground activities.
- Manages internal communication and daily coordination.
- Researches and liaises with suppliers as needed.
- Monitors the company’s social media platforms.
- Supports PR activities, including liaising with partners, arranging photo shoots and interviews, and sourcing props.
- Researches suitable media outlets across print, online, social, trade, TV, and radio.
- Suggests new initiatives and improvements for marketing strategies.
- Prepares supporting materials for marketing and strategy tasks.
- Performs other related duties as assigned.
QUALIFICATIONS:
- Has a bachelor's degree in Marketing, Public Relations, Advertising, or any relevant course.
- Fresh graduates are encouraged to apply.
- Willing to do fieldwork.