Marketing Strategist
Job Summary
Northpoint Development Bank is seeking a Marketing Strategist to plan, implement, and monitor comprehensive marketing campaigns. The ideal candidate will supervise the marketing team, coordinate promotional content, and analyze market trends. They will also track campaign performance and collaborate cross-functionally to maintain a consistent brand image.
Responsibilities
- Plan and monitor marketing campaigns
- Supervise marketing staff and assign tasks
- Coordinate promotional content and materials
- Analyze market trends and competitor activities
- Track campaign performance and report to management
- Ensure brand consistency and cross-department alignment
Required Skills
- Bachelor’s degree in Marketing or related field
- 2–5 years of marketing experience
- Leadership and team-management skills
- Knowledge of digital marketing tools and analytics
- Strong communication and creativity
Job Details
Campaign Management: Plan, implement, and monitor marketing campaigns (digital, social media, events, and advertising).
Team Supervision: Guide and supervise marketing staff, assign tasks, and ensure deadlines are met.
Content & Promotions: Coordinate development of marketing materials such as social media posts, ads, brochures, and email campaigns.
Market Research: Analyze market trends, competitor activities, and customer behavior to identify opportunities.
Performance Tracking: Monitor campaign performance using analytics tools and prepare reports for management.
Brand Management: Ensure all marketing materials follow brand guidelines and maintain a consistent brand image.
Cross-Department Coordination: Work with sales, product, and customer service teams to align marketing strategies.
Required Skills & Qualifications
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
2–5 years of experience in marketing or advertising.
Leadership and team-management skills.
Knowledge of digital marketing tools, social media platforms, and analytics.
Strong communication, creativity, and problem-solving skills.
Ability to manage multiple campaigns and meet deadlines