Ecommerce Manager

POSITION SUMMARY The E-commerce Manager leads the planning, execution, and performance of I-Jin International Inc.’s Philippine online sales operations across Shopee, Lazada, TikTok Shop, Shopify, and other approved digital channels. The role covers company-operated stores under Commalax, SomeMoreKBeauty, and assigned brand accounts. Responsibilities include sales growth, profitability, store operations, product listings, campaigns, merchandising, stock availability, customer experience, and platform compliance. This is a hands-on management role. The manager must translate sales targets into clear daily actions, supervise execution, and resolve issues affecting store performance. Success requires close coordination with Digital Marketing, Inventory and Fulfillment, Finance, Offline Sales, and Korea Headquarters. KEY RESPONSIBILITIES 1. E-commerce strategy, sales, and profitability Develop monthly, quarterly, and annual e-commerce plans by platform, store, brand, and product category. Prepare sales forecasts and propose achievable targets supported by historical performance, stock availability, campaign plans, and approved budgets. Identify opportunities to increase traffic, conversion, average order value, repeat purchases, and profitable sales. Monitor gross sales, cancellations, returns, net sales, platform deductions, promotional spending, and contribution margins. Evaluate the commercial impact of platform fees, vouchers, affiliate commissions, advertising, shipping subsidies, and freebies. Recommend pricing, bundles, and promotional offers within approved margin requirements. Identify underperforming stores and products and implement specific recovery plans. Present business recommendations supported by data, expected results, costs, and operational requirements. 2. Marketplace and website operations Oversee daily operations of assigned Shopee, Lazada, TikTok Shop, Shopify, and other approved accounts. Maintain a complete register of company stores, account ownership, assigned operators, access permissions, and operational status. Establish clear responsibilities for Philippine-managed and Korea-managed accounts. Keep store information, operating settings, shipping arrangements, and required business documents accurate and current. Monitor account health, seller ratings, violations, restrictions, and platform notifications. Resolve listing suspensions, account limitations, and operational issues through documented follow-up and escalation. Coordinate store openings, account verification, and approved account consolidation or closure. Maintain secure access controls and complete handovers when account responsibilities change. 3. Product listings and online merchandising Ensure product listings contain accurate names, variants, sizes, prices, descriptions, images, and usage information. Verify product information against approved brand materials and relevant internal documentation. Prevent unsupported claims and misleading information. Maintain consistent SKU mapping between sales channels and inventory systems. Organize store categories, collections, navigation, and product recommendations to support purchasing decisions. Optimize product titles, descriptions, and approved search terms for discoverability. Coordinate product photography, videos, banners, and other creative requirements with the Digital and Creative teams. Schedule new product launches and listing updates according to stock readiness and campaign priorities. Maintain accurate FAQs, warranty information, service coverage, and return information, particularly for beauty devices. 4. Campaign planning and execution Build and maintain a consolidated campaign calendar covering platform events, payday sales, double-digit campaigns, seasonal promotions, and brand launches. Prepare campaign proposals with objectives, participating SKUs, selling prices, voucher mechanics, freebies, stock requirements, budgets, and margin calculations. Secure required approvals before campaign activation. Coordinate with Inventory and Fulfillment to confirm available quantities and order-handling capacity. Brief Digital Marketing on required content, creative assets, advertising support, and publication deadlines. Verify campaign settings before launch, including voucher eligibility, discount stacking, quantity limits, and promotional periods. Monitor campaign execution and resolve incorrect pricing, missing assets, unavailable stocks, or configuration errors promptly. Prepare post-campaign reviews comparing results with targets, spending, and profitability. Use campaign findings to improve future offers and execution. 5. Advertising, affiliates, and live commerce Work with Digital Marketing to align paid advertising with sales priorities, available inventory, and approved budgets. Monitor advertising performance alongside conversion, product margins, and overall store results. Recommend spending adjustments based on evidence and approval limits. Coordinate TikTok Shop affiliates, creator collaborations, product seeding, and live-selling activities with the relevant teams. Set clear commercial objectives, commission proposals, product selections, and performance expectations. Ensure approved samples and promotional stocks are documented and coordinated with Inventory. Track affiliate and live-selling results, including attributed sales, commissions, cancellations, returns, and resulting margins. Maintain accurate records of commitments to creators and platform partners. 6. Inventory coordination and order performance Coordinate daily with Inventory and Fulfillment on stock availability, allocations, incoming shipments, and fulfillment exceptions. Ensure online stock balances are updated through approved systems and synchronization processes. Prevent overselling and avoidable stock-related cancellations. Submit consolidated replenishment requirements with supporting sales movement and campaign forecasts. Identify fast-moving, slow-moving, near-expiry, and out-of-stock products and propose appropriate commercial actions. Monitor pending orders, dispatch deadlines, failed pickups, and other exceptions affecting seller performance. Escalate fulfillment problems with affected order details and required actions. Confirm promotional stock requirements before committing to campaigns. Ensure preorder arrangements, where approved and permitted, use accurate availability and delivery information. 7. Customer service and customer experience Supervise or coordinate assigned customer service personnel to maintain timely, accurate, and professional responses. Establish response standards and approved guidance for product inquiries, order issues, complaints, returns, and refunds. Ensure customer-facing information matches approved product details and company policies. Monitor unresolved cases, recurring complaints, ratings, and customer feedback. Coordinate investigations of wrong items, missing items, damaged products, delayed orders, and other fulfillment concerns. Ensure remedies follow company approval procedures and applicable platform requirements. Identify recurring causes of poor customer experience and assign corrective actions. Use customer feedback to improve listings, FAQs, packaging instructions, and operational processes. 8. Platform compliance and account protection Monitor platform policy updates and communicate required changes to relevant teams. Maintain an organized register of required documents, submission status, and renewal dates. Coordinate requests for brand authorizations, product documentation, and other supporting records with authorized internal personnel. Ensure each store uses documents appropriate to its account, products, and approved scope. Investigate violations and prepare accurate appeals supported by verified evidence. Track appeal deadlines, outcomes, and preventive actions. Escalate account risks promptly and implement approved corrective measures. Prevent unauthorized account creation, access sharing, listing changes, and promotional commitments. 9. Financial reconciliation and commercial controls Coordinate with Finance to reconcile platform sales, settlements, deductions, refunds, and adjustments. Investigate unexplained fees, payout discrepancies, and unresolved claims. Maintain clear records of approved prices, discounts, campaign budgets, and commercial commitments. Ensure proposed promotions account for relevant platform and fulfillment costs. Monitor the financial impact of cancellations, returns, failed deliveries, and promotional subsidies. Support accurate sales reporting by distinguishing gross sales, completed sales, and net proceeds. Follow approval procedures for price changes, spending, commissions, refunds, and other financial decisions. 10. Team leadership and cross-functional coordination Assign stores and responsibilities clearly among e-commerce personnel. Establish daily priorities, weekly deliverables, and measurable performance expectations. Review execution and verify that assigned tasks are completed correctly and on time. Train staff in platform operations, reporting, merchandising, campaign setup, and issue resolution. Maintain written procedures, account handovers, campaign checklists, and escalation guidelines. Coordinate with Korea Headquarters on shared accounts, pricing, product launches, and campaign responsibilities. Provide clear briefs and deadlines to supporting departments. Address repeated errors through coaching, process improvements, and appropriate coordination with HR and management. QUALIFICATIONS Bachelor’s degree in Business Administration, Marketing, E-commerce, or a related field preferred. At least five years of relevant e-commerce experience, including at least two years in a supervisory or managerial capacity. Demonstrated experience managing Shopee, Lazada, and TikTok Shop operations. Experience with Shopify or a comparable online store platform. Experience in skincare, cosmetics, beauty, FMCG, or a business managing multiple brands and SKUs is an advantage. Proven ability to grow online sales while managing margins, promotional costs, and operational performance. Working knowledge of marketplace advertising, affiliate programs, live commerce, and online merchandising. Experience with Ginee or comparable order and inventory management systems is preferred. Strong Excel or Google Sheets skills, including reporting, reconciliation, pivot tables, and commercial calculations. Ability to interpret sales and marketing data and translate findings into specific actions. Clear written and verbal communication skills, including preparing reports in English. Willingness to work onsite and support scheduled campaigns and peak selling periods according to company arrangements.