Marketing Strategist

About the Role: We are looking for a proactive Marketing Strategist with leadership skills to take charge of our marketing initiatives and guide a team of three. This role combines strategic thinking with hands-on execution — from campaign planning to content creation — to strengthen our brand presence and drive engagement. This is a remote position, but will require regular reporting and active coordination with the CEO and internal teams. Key Responsibilities: - Lead and mentor a small marketing team to ensure projects are executed effectively and aligned with company goals. - Develop and implement digital marketing strategies to increase brand awareness and generate engagement. - Write and proofread engaging copy for ads, landing pages, email campaigns, blogs, and social media. - Manage the content calendar: plan, create, and schedule posts across web, email, and social channels. - Conduct market and industry research to produce quality, original content. - Optimize content for SEO and conversions while maintaining consistent brand voice. - Monitor campaign performance metrics and provide actionable insights for improvement. - Report all campaign data, metrics, and results regularly to provide visibility to leadership. - Collaborate with internal teams to ensure unified messaging across all platforms. - Stay updated on marketing trends, audience behavior, and new tools. Requirements: - Proven experience in digital marketing, content writing, and campaign management. - Demonstrated ability to lead and coordinate a small team. - Strong writing, editing, and proofreading skills with an eye for design and originality. - Knowledge of SEO, content marketing, and analytics tools (e.g., Google Analytics, SEMrush). - Familiarity with email marketing platforms and CMS tools (e.g., Mailchimp, WordPress). - Strong organizational skills, initiative, and a take-charge attitude. - Ability to compile and present numbers, data, and reports to ensure visibility of marketing performance. - Self-motivated and able to work effectively in a remote setup. Preferred Qualifications: - Degree or certification in Marketing, Communications, or a related field. - Experience managing multichannel campaigns and delivering measurable results. - Background in creative industries or technology sectors is a plus.