Brand Marketing Manager
Job Summary
This role involves leading brand development and growth across multiple digital and traditional platforms, specifically for an upscale windows and doors company. The incumbent will execute marketing campaigns, foster partnerships with influencers and architects, and manage community engagement. Key responsibilities include conducting market research, utilizing data analytics, and managing high-end media presence.
Responsibilities
- Develop and grow brand strategy
- Execute marketing campaigns
- Manage influencer and architect partnerships
- Coordinate events and community engagement
- Conduct market research and data analytics
Required Skills
- Brand positioning
- Market research and data analytics
- Social media marketing (FB, TikTok, IG)
- Print and event marketing
- Strategic communication
Job Details
Responsibilities and Requirements:
- Lead the development and growth of a brand across multiple platforms.
- Enhance brand visibility, execute impactful campaigns, and foster strong industry partnerships, particularly within the construction and development sector.
- Drive branding initiatives, community engagement, and marketing strategies that resonate with target audiences.
- Manage marketing for upscale windows and doors.
- Engage with influencers and architects, and coordinate events.
- Strong in market research and platform data analytics (Facebook, Tiktok, Instagram).
- Manage presence in high-end magazines (Robb Report, Tatler, Who's Who).
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Strong understanding of aspirational brand positioning and milestone-driven messaging strategies.
- Skilled in developing and positioning brands that resonate with target audiences.
- Familiarity with traditional marketing channels, including print media, in-store activations, direct mail, and event marketing.