Digital Marketing Specialist
Job Summary
The Digital Marketing Officer is responsible for planning, executing, and monitoring online marketing activities to strengthen the company’s digital presence and support sales initiatives. The role combines digital marketing strategies with technical and analytical skills aligned with an Information Technology background. The successful candidate will manage social media accounts, optimize digital campaigns, and track performance metrics.
Responsibilities
- Manage and maintain social media accounts
- Plan, create, and schedule digital content
- Implement SEO and SEM strategies
- Monitor digital performance using analytics tools
- Support online advertising campaigns
Required Skills
- Digital marketing strategies
- Information Technology background
- SEO and SEM
- Google Analytics and Meta Insights
- Content creation and basic graphics
Job Details
Duties and Responsibilities
Manage and maintain the company’s social media accounts (Facebook, Instagram, LinkedIn, etc.)
Plan, create, and schedule digital content (posts, captions, basic graphics, and campaigns)
Assist in implementing SEO and SEM strategies to improve online visibility and website traffic
Monitor and analyze digital performance using Google Analytics, Meta Insights, and similar tools
Maintain and update the company website and digital platforms, ensuring accuracy and functionality
Support online advertising campaigns (Facebook Ads, Google Ads) including monitoring and basic optimization
Coordinate with the Sales and Marketing Team to align digital campaigns with sales objectives
Assist in email marketing campaigns and online communications
Ensure all digital materials are aligned with company branding and compliance standards, especially for medical-related content
Prepare digital marketing reports and performance summaries for management
Stay updated on digital marketing trends and technologies relevant to the healthcare and medical industry