Brand Manager

Position Overview: We are looking for an experienced Brand Manager to develop and implement marketing strategies and plans to promote assigned brands, ensuring the growth and profitability. Responsible for building and maintaining a strong, positive brand image that resonates with consumers and drives business growth. Key Responsibilities: Brand Strategy Development: - Formulate the brand's long-term strategy, vision, and goals. Ensure alignment with the company's overall objectives and market positioning. Market Research and Analysis: - Conduct market research to understand consumer behavior, preferences, and trends. - Analyze market data to identify opportunities and threats for the brand. - Monitor competitor activities and market dynamics. Product Development: - Collaborate with product development teams to ensure that products align with brand positioning. - Provide input on product design, features, and improvements based on consumer insights. Marketing Campaigns: - Plan and execute marketing campaigns, including advertising, promotions, and public relations activities. - Work with creative teams to develop compelling marketing materials and messages. - Coordinate with digital marketing teams for online campaigns. Sales Support: - Develop trade marketing strategies to support sales channels and drive retail performance. - Provide sales teams with the necessary tools and information to effectively promote the brand. Budget Management: - Manage the brand's marketing budget, ensuring efficient allocation of resources. - Monitor and report on the return on investment (ROI) of marketing activities. Brand Performance Monitoring: - Track and analyze brand performance metrics, including sales, market share, and consumer feedback. - Adjust strategies and plans based on performance data and market conditions. Brand Communication: - Ensure consistent brand messaging across all channels and touchpoints. - Maintain and enhance the brand's image and reputation in the market. Innovation and Adaptation: - Stay updated on industry trends and innovations. - Adapt strategies to keep the brand relevant and competitive in the market. Qualifications: - Minimum 3-5 years of brand management experience is required for this position. - Proven experience in marketing, preferably in brand management or a similar role. - Experience in handling multiple brands or a portfolio of products is advantageous. - Experience in planning, executing, and evaluating marketing campaigns across various channels. - Experience working with cross-functional teams, including sales, product development, and customer service. What We Offer: - Dynamic and supportive work culture - Growth opportunities in a national brand - Chance to shape the future of a values-led company