Marketing Executive
Job Summary
The Financial Coconut is looking for a versatile Marketing Executive to manage content creation, run Meta ads, and support marketing campaigns and events. The ideal candidate will have 1–3 years of marketing experience, strong writing skills, and a data-driven approach to digital marketing. Passion for personal finance and the ability to work independently in a remote-first environment are key for this role.
Responsibilities
- Create and optimize SEO content and newsletters
- Run and monitor Meta performance marketing ads
- Support marketing campaigns, webinars, and live events
- Track metrics, manage content calendars, and pull reports
Required Skills
- 1–3 years of marketing experience
- Strong English writing skills
- Hands-on Meta Ads Manager experience
- Familiarity with email tools like Kit or Hubspot
- Data analysis and budget tracking capabilities
Job Details
What You'll Be Doing
Content Creation & Optimisation (35%)
- Write and edit blog posts, social media captions, email newsletters, and event promotional copy
- Refresh old content – update stats, improve readability, add internal links
- Ensure all content follows SEO best practices (headlines, meta descriptions, alt-texts, URL structure)
Light Performance Marketing (30%)
- Run ad campaigns to promote blog posts, events, and newsletter sign-ups
- Boost top-performing organic posts to extend reach
- Set up retargeting ads for website visitors
- Monitor and report on CPC, CPL, and conversion metrics
- Test different ad creatives, audiences, and hooks to improve performance month-over-month
Campaigns & Events (20%)
- Support the planning and execution of marketing campaigns (e.g., podcast season launches, webinar series, live events)
- Draft promotional copy for event invitations, reminder emails, and social posts
- Coordinate with internal teams and external partners to ensure smooth campaign delivery
- Track campaign performance and gather insights for future improvements
Distribution & Reporting (15%)
- Manage our newsletter
- Maintain a content calendar across all channels
- Pull monthly reports: traffic, engagement, and ad performance
- Flag what's working and recommend adjustments
We are looking for you if you have...
- 1–3 years of experience in marketing, digital marketing, or a related role
- Strong writing skills in English (Chinese is a bonus)
- Hands-on experience with Meta Ads Manager - you've run campaigns and can read performance data
- Familiar with email tools like Kit, Hubspot
- Comfortable with numbers—you can track a budget, calculate ROI, and spot trends
- Organised, detail-oriented, and able to manage your own schedule
- Bonus: Experience with events, partnerships, or PR is a strong plus
- Bonus: Interest in personal finance / investing (you don't need to be an expert, but you should be curious)