Business Development Officer
Job Summary
We are seeking a Business Development Officer to identify new sales opportunities, manage distributors, and handle key accounts across retail and institutional sectors. The successful candidate will develop sales plans, monitor market trends, and collaborate cross-functionally to drive revenue growth. Experience in FMCG, pharmaceuticals, or healthcare products is preferred.
Responsibilities
- Identify and develop new business opportunities and sales pipelines
- Manage nationwide distributors and key retail accounts
- Develop monthly and quarterly sales plans and forecasts
- Monitor market trends and conduct competitor analysis
Required Skills
- Bachelor's degree in Business, Marketing or related field
- 2-5 years experience in Business Development or Sales
- FMCG or pharmaceutical industry experience
- Strong distributor and key account management skills
Job Details
Responsibilities:
1. Business Development & Sales
● Identify and develop new business opportunities to increase sales and market presence.
● Acquire new distributors, dealers, wholesalers, and institutional accounts.
● Prospect and onboard modern trade and pharmacy partners such as Mercury Drug, Southstar Drug, S&R, Landers, supermarkets, and specialty health stores.
● Develop partnerships with hospitals, clinics, dermatologists, nutritionists, wellness centers, gyms, and corporate wellness programs.
● Build and maintain a healthy sales pipeline.
2. Distributor Management
● Recruit and evaluate new distributors nationwide.
● Conduct distributor accreditation and onboarding.
● Assist distributors with sales strategies, product training, and promotional activities.
● Monitor distributor performance and inventory movement.
● Ensure distributors achieve agreed sales targets.
3. Key Account Management
● Manage relationships with strategic retail and corporate accounts.
● Negotiate listing fees, pricing, payment terms, promotions, and annual agreements.
● Monitor purchase orders, inventory replenishment, and sell-through performance.
● Conduct regular business reviews with key customers.
4. Sales Planning & Execution
● Develop monthly and quarterly sales plans.
● Prepare sales forecasts based on market demand.
● Recommend promotional activities to achieve revenue targets.
● Coordinate product launches with Marketing and Operations.
5. Market Research & Competitive Analysis
● Monitor industry trends and competitor activities.
● Conduct regular store visits to assess product placement, pricing, and promotional activities.
● Gather customer feedback and recommend product improvements.
● Identify new market opportunities.
6. Cross-Functional Collaboration
Work closely with:
● Marketing (campaigns and product launches)
● Regulatory Affairs (product registration requirements)
● Finance (pricing and collections)
● Warehouse & Logistics (inventory and deliveries)
● E-commerce Team (pricing consistency and promotions)
Qualifications:
● Bachelor's degree in Business Administration, Marketing, Management, or a related field.
● 2–5 years of experience in Business Development, Sales, or Account Management.
● Experience in FMCG, pharmaceuticals, nutraceuticals, personal care, or healthcare products is preferred.
● Experience working with distributors, pharmacies, supermarkets, or modern trade accounts is an advantage.