Business Development Specialist
Job Summary
We are seeking a Business Development Specialist to actively acquire new brand accounts, expand the agency's client portfolio, and manage strategic partnerships. The role involves leading commercial negotiations, securing sponsorships for events and creator campaigns, and maximizing client lifetime value. Additionally, you will collaborate internally with KOL and Strategy teams to ensure campaign success and drive business growth.
Responsibilities
- Identify, prospect, and close new brand accounts
- Lead commercial discussions and contract negotiations
- Secure brand sponsorships for events and creator campaigns
- Architect strategic pairings between brands and KOLs/Creators
- Collaborate with internal teams to ensure client satisfaction
Required Skills
- Client acquisition and prospecting
- Proposal development and presentation
- Contract negotiation and pricing structures
- Market analysis and competitor research
- Account management and strategic matching
Job Details
Client Acquisition & Partnership Development
- Proactively identify, prospect, and close new brand accounts to expand the agency’s client portfolio within target industries.
- Develop and deliver compelling, data-driven partnership proposals and presentations tailored to the marketing objectives of prospective clients.
- Lead commercial discussions, contract negotiations, and pricing structures to secure highly profitable, long-term brand collaborations.
- Actively hunt and secure brand sponsorships for corporate events, creator campaigns, and large-scale promotional initiatives.
- Continuously analyze industry trends and competitor landscapes to uncover untapped market opportunities and new client acquisition channels.
Account Management & Strategic Matching
- Oversee the smooth transition of newly acquired brands from the pitch phase to active client status, maximizing lifetime value and renewal potential.
- Architect strategic pairings between newly acquired brand partners and Key Opinion Leaders (KOLs)/Creators to drive maximum ROI, engagement, and sales performance.
Event Monetization & Activation
- Leverage upcoming networking events, workshops, and promotional campaigns as key conversion tools to pitch and close prospective brand partners.
- Ensure all secured sponsorships are seamlessly executed, delivering on promised brand visibility and commercial ROI.
- Track, analyze, and present post-campaign and post-event success metrics to brand partners to secure re-investment.
Internal Growth Collaboration
- Partner closely with internal KOL and Strategy teams to ensure brand client expectations are met and exceeded.
- Funnel frontline market feedback and client objections back to the leadership team to continuously refine the agency’s overall business development and pitch strategies.