Business Development Associate
Job Summary
MNL is seeking an energetic, driven, and resourceful Business Development Associate to accelerate growth, expand the vendor/client base, and strengthen market position in e-commerce. The ideal candidate will identify new opportunities, build lasting partnerships, and convert prospects into long-term active users.
Responsibilities
- Lead Generation & Prospecting
- Client Relationship Management
- Sales Pipeline Management
- Market Research & Intelligence
- Presentations & Proposals
Required Skills
- Sales and negotiation skills
- Market research and analysis
- CRM utilization
- B2B prospecting and networking
- Cross-functional collaboration
Job Details
Key Responsibilities
Lead Generation & Prospecting: Proactively identify potential new clients, vendors, or strategic partners using LinkedIn, market research, and cold outreach (calls/emails).
Client Relationship Management: Build and nurture relationships with new prospects and maintain existing client relationships to ensure high retention.
Sales Pipeline Management: Manage the entire sales cycle from initial contact to negotiation and closing, ensuring targets are met.
Market Research: Analyze market trends, competitor activities, and industry developments to identify new growth opportunities.
Presentations & Proposals: Prepare and deliver compelling presentations, proposals, and contracts tailored to prospective partners.
CRM Utilization: Maintain accurate records of all sales activities, client interactions, and pipeline data in the CRM database.
Cross-functional Collaboration: Work closely with the marketing and product teams to align sales efforts with product updates and promotional campaigns.
Territory Mapping: Conduct regular field visits, cold-canvas commercial districts, and map out target zones to identify high-potential business prospects.
B2B Prospecting: Pitch company products and services directly to business owners, procurement officers, and corporate decision-makers.
Network Expansion: Attend industry-specific trade expos, networking events, and local business meetups to build a robust pipeline of new leads.
Market Intelligence: Gather on-the-ground feedback regarding competitor offerings, pricing strategies, and market trends to refine sales pitches.